Topic:
Measuring Success
1) Many commercial firms monitor online content. Visit the website of such companies as PageLever, Agility, and Salesforce Social Studio and write a comparative analysis about the kind of services they offer.
2) Use Google Alerts to track a national company or nonprofit over a period of several days. Perform a content analysis of what you receive. What aspects can be quantified(measured) (such as data information)? What aspects of the coverage are difficult to quantify, such as tone and level of conversation (such as the emotional content) ?
