Define ‘big idea’ and suggest some places a brand might look to find it (10 marks). Name five brands with a great ‘big idea’ across social media (5 marks). Describe how their big idea is innovative and works so well for those brands (5 marks). Give 5 key questions you might ask of a big idea, to determine if it works (5 marks).
The post What’s the big idea? Advertisers must ask this question of a campaign. appeared first on Learnedprofessors.
