The issues that should be covered by the report are: Analyze the Macro / Micro Environments of the firm and outline what strengths, weaknesses, opportunities, and threats this analysis illustrates. Discuss how the firm should segment its marketplace, target the most appropriate segments, and position its products/services within the mind of the consumer.

The issues that should be covered by the report are:

1. Analyze the Macro / Micro Environments of the firm and outline what strengths, weaknesses, opportunities, and threats this analysis illustrates.
2. Discuss how the firm should segment its marketplace, target the most appropriate segments, and position its products/services within the mind of the consumer.
3. Outline how the firm can utilize and manage its product and service mix. Outline how the firm develops and launches new products and services.
4. What methods of promotion do the firm employ? Discuss some of the various promotional tools that the company uses, outlining why you think that they select these methods.
5. Discuss how important processes are to the firm and how they work to improve the efficiency of their processes.

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