Why is it important to conduct research? Please give some specific examples of different types of advertising and public relations research. How can the research be utilized? (2-3 paragraphs) Please cite using in-text citations and have a reference page at the end. I have attached three resources for you to use. The two that are labeled “chapter 1” and “chapter 2” are from my textbook. Since I am giving you notes from the book and not the actual book, I will give you the textbook information in a message.
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