Course Project Part 2 (170 points, Due Week 5)
Outline
• Section D: Target Market and Segmentation
• Section E: Value Proposition and Competitive Analysis
• Section F: Marketing Promotion and Pricing Strategy
• References
Details
Section D: Target Market and Segmentation: (50 points)
Please review the Week 4 lesson for information related to Sections D, E, and F. Each section of your business plan should be about 500 words.
In this section, please describe your market and answer the following questions: Where is it? What are the unique features or dynamics of this
market? What are the demographics and psychographics of your target customer?
Assume your plan works well; five years from now, you have a dozen locations and a successful website. How can you take your operations global?
Research the top three countries where you would expand your business and write about how your products/services may need to change to adapt
to each new market.
Section E: Value Proposition and Competitive Analysis (60 points)
In this section, please provide your business’s value proposition. Prove that if you make this investment, customers will buy what you are selling.
What is your competitive edge?
Describe the competitive landscape. Who are the key competitors? What are their strengths and weaknesses?
Section F: Marketing Promotion and Pricing Strategy (50 points)
In this section, describe your communication plan. Describe the role, the strategy, and the execution of your total communications plan including:
What is your message? What are your specific communication vehicles, such as advertising, literature, promotion, or the Internet? Show your
budget by year and type of expense.
Describe your pricing strategy and specific prices for your products) or service(s). How did you arrive at these prices?
Paper/References (10 points)
The Paper should be written using APA 7 format guidelines.
