Step 1: Watch the video posted in the Kings Bluff Brewery module.
Step 2: Read the Kings Bluff Brewery Case study posted here.
Step 3: Read the three supplemental materials posted in the Kings Bluff Brewery module:
• Social Network Theory
• Uncertainty Reduction Theory
• Uses and Gratifications Theory
Step 4: Develop your own A+ response to the four case questions. Post it to your team discussion board by deadline (see D2L Discussions).
Step 5: Pretend your team is a consulting group KBB has hired to answer these four questions (see case study). Prepare a Memo using the template below. You must use external sources to support your recommendations and speak in marketing/business terminology. This is professional writing, not a text message or social media post.
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