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KMF1023 Cognitive Psychology
Task
Question 1
Scenario: Your colleague En Razak is looking for a new family car. He needs your help to recommend which brand of car in the market for him to buy. Apply the knowledge of decision making you have learned from this course to help him decide.
Question/Task: Write an essay to justify your recommendation. Make sure the following points are presented and a being discussed comprehensively in your essay. Cite your sources properly in the APA format. Have at least five (5) minimum references from relevant academic materials.
Guide to write content
1) Introduction
- What is decision-making?
- Models/theories in decision making.
- Recommendation for the car brand must be clearly stated.
- Content must be attention drawing and interesting.
- Able to show understanding of decision making as a cognitive process. Paragraph your points well please expert.
2) The justification behind what you decided to recommend? What rationale have you taken into consideration?
Expected utility? Psychic budgets? Loss aversion? Satisficing?
- How are these being applied in your decision-making process?
3) Strategies being employed?
Heuristics? Representativeness? Availability? Anchoring and adjustment?
- How are these being applied in your decision-making process?
4) Are you making logical reasoning in your decision?
Models of reasoning being applied?
5) How do your past experiences contribute in your recommendation?
Transferable skills? Analogies? Similarity? Functional fixedness?
6) Conclusion
Reflect on your decision making. – Provide a diagram to describe your entire process.
KMF1023 Cognitive Psychology
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