Value
Mini-report and Video Presentation – 40% (Explain as per the template)
Part A of the Presentation – Not more than 5 Slides – LITERATURE REVIEW
· This part introduces the concept of data mining and analysis of secondary literature for theory testing and application in the Tourism and Hospitality Sector.
· The exploration of the contemporary issues of the hospitality and tourism sector.
· The type, quality and various sources of data available in the Tourism and Hospitality – sector will be critically explored as part of the response.
· The is an individual assessment where the students will undertake a literature review element of the primary research on a chosen contemporary issue/ trend from the Tourism and hospitality industry.
Part B of the Presentation – Not more than 5 Slides – DATA MINING TO RESEARCH PROPOSAL
On the basis of the data mining and analysis of secondary literature for theory in the assessment part A, in this part, you will develop the Research proposal, conceptual and methodological approach relevant to your topic in the Tourism and Hospitality Sector. This is an application-based assessment and will test the understanding and effectiveness of the application of the research concepts learned in the unit.
You will answer the following question in the slide –
• Background to the Problem
• Gap Analysis
• Research question
• Objectives of the study
• Develop their hypothesis.
Part C of the Presentation – Not more than 5 Slides – DESIGN RESEARCH INSTRUMENT
As per the assessment Part A and B, you will be introduced to the various methods of data collectionand to the concept of designing and development the quantitative mode of data collection, namely the Questionnaire. This will help them to considered and explore the link between theoretical frameworks and research project design. As part of this assessment, you will design a data collection tool (questionnaire) for your chosen research topic and pertinent to their conceptual framework. This tool will then be used to collect primary data.
You will answer the following question in the slide –
• Research Design
• Sampling
• Data Collection -Tools
• Fieldwork
• Data Analysis
• Ethical Considerations
• Timeline
Assessment Criteria used to grade this task: Students should demonstrate the ability to:
a. Summarise the background of the contemporary chosen issue from the tourism and hospitality industry.
b. Meaningfully identify the gap in the literature and pitch their own research.
c. Identify the research question and the objectives for the research proposal
d. Develop their hypothesis.
e. Discuss all the parameters of the methodological framework and provide justifications for their choices.
f. Use relevant concepts and theories to support your discussion.
g. Discuss the ethical issues and limitations of the research.
h. Identify the timeframe and propose the budget for the research
i. Prepare actual Research Proposal in light of the tourism and hospitality projects/issues.
j. Design the questionnaire.
You may select from any of the topics:
1. Online reviews and destination images impact the Tourism flows in regional Australian XXXX destination
2. Online reviews and destination images create regional Australian tourism XXX destination context
3. User review and social media (consider any 1 type) impact on the Tourism flows in regional Australian XXXX destination
4. The trustworthiness and credible information of social media in selecting Australian tourist destination – XXX destination context
5. The trustworthiness and credible information of social media in selecting food shop in your suburb – XXX destination context
6. COVID-19 and overseas travel restriction impacts on the domestic tourism demand
