Assessment instructions
Assessment overview
This is an individual assessment that aims to enable you to identify and apply the value and critical nature of strategic exploitation of commercial opportunities. The assessment examines the overall goals for the organisation that is involved in a range of sport event tourism business activities. This assessment assists in the development of research skills to achieve the intended learning outcomes.
Task description
Students are to examine and analyse sport event tourism planning and strategic sharing of the various agencies with reference to relevant literature are required to develop a written report on one of the following questions:
1. Critically compare and contrast the Brisbane 2032 after-use and after-users approach to that of other cities of your choice.
2. Thinking about the tourism organisation in your region, what could that tourism organisation learn from the Vancouver 2010 Games Tourism Consortium if it were to host a major sports event in your region?
Requirements
• Throughout the questions the key issues and new conceptual thinking defining sport event tourism will be set out.
• Clearly set out the full question which you are answering at the beginning of your answer. This will be deducted from the word length report.
• In answering the question, draw upon precedent cases and sound sport event tourism research.
• Review your subject readings, particularly the theories and models of sport event tourism, for topic idea.
• Utilise resources including the ICMS library, websites, media articles, sports and tourism organisation homepage and websites.
• Your response must be typed in word.
• Marks will be deducted for poor spelling and grammar.
• Use at least FIVE (5) pieces of academic evidence. Academic evidences are defined as peer reviewed journal articles, governmental publications, and academic textbooks.
• You must reference your essay in accordance with the ICMS Style Guide (APA 7th referencing style).
• The essay submitted must be your own work and the lecturer reserves the right to carry out a viva voce on the essay to ensure that the essay is the students own work.
• The Turnitin submission by 11.55pm on the date specified.
Assessment criteria
• Knowledge and understanding (30%): quality content is detailed and covers the topics from comprehensive insights.
• Problem solving (interpret and analyse) (30%): understand and explain sport, event and tourism concepts and theories to best practices.
• Research effort and literature support (20%): the content incorporates relevant information from subject and research with clear references.
• Communicative competence (20%): structure, writing style, referencing in APA 7th style, clarity, grammar and spelling.
Submission process
• Date: Sunday of Week 8 by 11.55 pm Sydney time
• Submission in the LMS is performed via Turnitin, the similarity detection software used by ICMS students and teaching staff to prevent plagiarism by ensuring referencing is correct and that work has not been inadvertently copied from elsewhere. You can access Turnitin under the ‘Assessments’ section in your Moodle course site.
• Please note that draft reports submitted in this way will be regarded as the final version at the due date if you have not uploaded a subsequent, finalised version (each file uploaded overwrites the previous version).
• A penalty of 5% will be deducted for each day late with a zeromark notated for any submission seven or more days late as per ICMS policy. If for any reason you are unable to submit a late submission via Turnitin please contact your Lecturer.
• Extensions to due dates will be granted only in exceptional circumstances, and where adequate supporting documentation can be provided. Please note that work commitments do not constitute grounds for an extension. Requests must be made via the special consideration process. Decisions and recommendations are only made by lecturers-in-charge/course coordinators.
• You will be advised of your mark by your Lecturer within 2 weeks of submission.
• Please keep a copy of your assignments.
Readings for the assessment
•
Alexandris, K., & Kaplanidou, K. (2014). Marketing sport event tourism: Sport tourist behaviours and destination provision. Sport Marketing Quarterly, 23(3), 125-126.
•
Bazzanell, F., Peters, M., & Schnitzer, M. (2019). The perceptions of stakeholders in small-scale sporting event. Journal of Convention & Event Tourism, 20(4), 261-286. doi:
10.1080/15470148.2019.1640819
•
Chalip, L., & Leyns, A. (2007). Local business leveraging of a sport event: Managing an event for economic benefit. In W.
Weed (Eds.), Sport & tourism: A reader (pp. 543-568). London: Routledge.
• Clarke, D. W. (2018). Understanding event sport tourism experiences of support partners: A research note. Leisure Sciences, 40(5), 466-475. doi: 10.1080/01490400.2017.13849
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• Dredge, D., & Whiford, M. (2011). Event tourism governance and the public sphere. Journal of Sustainable Tourism, 19(4-5), 479-499. doi: 10.1080/09669582.2011.573074
•
Funk, D. C., & Bruun, T. J. (2007). The role of
sociopsychological and culture-education motives in marketing international sport tourism: A cross-cultural perspective. Tourism Management, 28(3), 806-819.
• Green, B. C., Costa, C., & Fitzgerald, M. (2007). Marketing the host city: Analysing exposure generated by a sport event. In W. Weed (Eds.), Sport & tourism: A reader (pp. 346-361). Routledge.
•
Higham, J., & Hinch, T. (2018). Sport tourism development (3rd ed.). Multilingual Matters.
• Mallen, C., & Adams, L. J. (2008). Sport, recreation and tourism event management: Theoretical and practical dimension. Elsevier.
• Masterman, G. (2014). Strategic sports event management (3rd ed.). Routledge.
•
Papadimitriou, D., & Apostolopoulou, A. (2009). Olympic sponsorship activation and the creation of competitive advantage. Journal of Promotion Management, 15(1-2), 90117.
•
Parent, M. M., & Chappelet, J-L. (2017). Routledge handbook of sports event management. Routledge.
•
Parent, M. M., & Smith-Swan, S. (2013). Managing major sports events: Theory and practice. Routledge.
• Weed, M. (2005). A ground theory of the policy process for sport and tourism. Sport in Society, 8(2), 356-377.
• Tourism Australia (Sporting Events) https://www.australia.com/en/events/sports-events.html
• World Tourism Organization http://www2.unwto.org/
Grading Criteria / Rubric Please see below.
Assessment 2 – Marking Rubric
Criteria HD (85100) D (7584) CR (6574) PASS (50-
64) FAIL (049)
Knowledge & understanding
(30%)?
Demonstrates exceptional sport event tourism planning, through complete knowledge and understanding of relevant lecture and tutorial materials.
A keen awareness of current trends/debates in sport event
tourism issues is
demonstrated.
Provides exceptional future directions and best practice recommendations. Demonstrates highly appropriate sport event tourism planning, through detailed knowledge and understanding of relevant lecture and tutorial materials.
Current trends/debates in sport event tourism issues have been clearly taken into account and addressed in allimportant respects.
Provides most relevant future directions and very clear practice recommendations. Demonstrates very appropriate sport event tourism planning, through good knowledge and understanding of relevant lecture and tutorial materials.
The concept of the work is relevant and related to current sport event tourism issues.
Provides sufficient future directions and well-found practice recommendations. Demonstrates appropriate sport event tourism planning, through reasonable knowledge and understanding of relevant lecture and tutorial materials.
There is a very limited, but just adequate concept underlying the task. The relation to current sport event tourism issues is tenuous.
Provided valid future directions and reasonable practice recommendations. Demonstrates basic sport event tourism planning, through poor knowledge and understanding of relevant lecture and tutorial materials.
The fundamental idea is not what was required for the exercise, although it might possibly be appropriate elsewhere. An essential idea is missing.
Provided insufficient future directions and poor practice recommendations.
Problem solving
(interpret and analyse) (30%)?
Practical approaches and considerations are critically supported by the information in response to the set question.
Presents exceptional explanation and illustration to analyse sport event tourism of the underlying theories, concepts, assumptions and
arguments.
There is strong evidence of a consistently high level of commitment in terms of research and practical application. Practical approaches and considerations are very clearly supported by the information in
response to the set question.
Presents highly appropriate explanation and illustration to analyse sport event tourism of the underlying theories, concepts, assumptions and arguments.
There is evidence of a generally high level of commitment in terms of research and practical application. Practical approaches and considerations are clearly
supported by the information in
response to the set question.
Presents very appropriate explanation and illustration to analyse sport event tourism of the underlying theories, concepts, assumptions and arguments.
There is evidence of a generally satisfactory but very occasionally inconsistent level of commitment in terms of research and practical application. Practical approaches and considerations are
appropriately supported by the information in response to the set question.
Presents appropriate explanation and illustration to analyse sport event tourism of the underlying theories, concepts, assumptions and arguments.
There is evidence of an adequate but rather weak level of commitment in terms of research and practical application. Practical approaches and considerations are poorly
supported by the information in
response to the set question.
Presents basic/poor explanation and illustration to analyse sport event tourism of the underlying theories, concepts, assumptions and arguments.
There is little evidence of a commitment in terms of
research and practical application.
Research effort
& literature support (20%) Excellent research and summation of sections and a
detailed analysis and explanation. Impressive research and summation of sections and a detailed analysis and explanation. Solid research and summation of sections and thorough analysis and explanation.
Acceptable research and summation of sections and adequate analysis and explanation. Poor research and no summation of sections or analysis and explanation.
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A wide range of academic research including more than 12 academic evidences beyond subject materials to appropriately validate all key findings. Demonstrates evidence of indepth research including least 10 pieces of academic evidence used to validate key findings. Demonstrates evidence of indepth research including least 8 pieces of academic evidence used to validate key findings. Demonstrates evidence of indepth research including least 5 pieces of academic evidence used to validate key findings. Unable to demonstrate evidence of research. Some academic articles may be used but not relevant to findings.
Communicative competence
(20%) A substantial presentation and effective communication of findings fully supported with concepts that closely correspond to the elements.
Full use of report style conventions with logical flow, and appropriate sections. Fluent academic writing style throughout. Grammar and spelling accurate throughout.
Referencing is consistently accurate and compliant with ICMS Style Guide. A well-structured presentation and communication of findings supported with concepts that closely correspond to the elements.
Introduction states purpose clearly and outlines main points succinctly. There is a clear summary of findings and recommendations. Grammar and spelling accurate.
Referencing is accurate and compliant with ICMS Style Guide. An appropriate presentation and communication of findings supported with visuals. These may not always correspond to the written text but do not detract from the communication of findings.
Introduction and conclusions outline and summaries main ideas. Grammar and spelling mainly accurate.
Referencing is mainly accurate and compliant with ICMS Style Guide. A presentation that shows evidence of report Structure, but errors may detract from communication of findings.
There are some concepts used but they may not correspond to the elements. Meaning is apparent but academic language not always accurate. Grammar and spelling generally accurate but may contain errors.
Some attempt at referencing but not always compliant with ICMS Style Guide. Lacks evidence of a structured presentation with limited visuals to support description and explanation.
The few concepts used do not correspond to the key elements. Meaning may be unclear. Grammar and spelling contain frequent errors.
Referencing is unsystematic and not compliant with ICMS Style Guide.
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