For this assignment, you will be assessing the merchandise offerings of two competing fashion retailers by visiting their stores and answering the following questions:
- What variety does the retailer offer for the merchandise category that you have chosen to assess (provide information on sizes, colors, styles, and brands)?
- Compare the assortment (number of different items/products offered in a merchandise category) for the same merchandise category at each competing retailer. What differences did you observe?
- Which retailer offers a better merchandise selection? Explain your answer.