For your Signature Assignment, you will write a paper and provide a video presentation.
First, select a hypothetical company that is facing saturation and stagnated growth in its domestic market. It could be a business you have worked in in the past or one that you admire or would like to work for someday.
For this assignment, be sure to identify a new country to enter using the following criteria:
Develop a mock existing business plan for this company and recommend the modifications which would be required for doing business in your selected foreign country.
Identify one or more global and/or more regional trends that influence your selected country and discuss how these identified trends affect one or more of the functional areas of your business. These functional areas could include marketing, finance, value chain, human resources, and operations.
Identify one of more key local and/or global competitors in your chosen country and evaluate how your product or offering could have a competitive advantage.
Analyze at least two modes of entry into your selected country, select the most appropriate mode of entry for your product or service in the context of globalization, sustainability, and innovation.
Identify the cross-cultural factors relevant to your launching the product or service in your selected country. Please make sure you provide an evaluation on how these factors affect organizational structure, staffing (make sure you also identify the often overlooked benefit of creating a diverse workforce), modes of management, training, recruiting, compensation, and your policy toward expatriate assignments.
Length: 5 to 7-page paper, not including title and reference pages. 5 to 10-slide PowerPoint presentation with speaker notes summarized from the report presented in a 5 to 10-minute Kaltura video.
References: Include a minimum of 5 scholarly resources.
