For this project, you will work in a group to:
• Company chosen is Air Canada to research
• Discuss and analyze the following questions:
1. Does the company seek to understand and respond to the needs of their stakeholders?
Include in-text citations and a reference page, following the APA 7th edition citation guide.
• References should include a minimum of 3 reputable sources (i.e., CSR reports, articles, journals, a chapter of the Textbook, etc.)
Stakeholder Perspective
In this part, you will look at how the company incorporates a stakeholder perspective in all decision making. An essential aspect of this shift to a stakeholder model is the issue of prioritization (see Chapter 3). Look at how the company prioritize its stakeholders especially when the company’s resources are limited.
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