TECH3200 Artificial Intelligence and Machine Learning in IT Assessments

The Machine Learning Solution for Business Assignment

Assessment 3 Information

Subject Code:	TECH3200
Subject Name:	Artificial Intelligence and Machine Learning in IT
Assessment Title:	The Machine Learning Solution for Business
Assessment Type:	Proposal
Word Count:	1800	Words	(+/-10%)
Weighting:	40%
Total Marks:	40
Submission:	My KBS
Due Date:	Week13

Your Task

Your third assessment requires you to analyze the supplied business case and understand the problem of the business so that you, as the subject matter expert in Machine Learning will write a solution proposal to highlight how your solution is suitable for supporting the business in several areas.

Assessment Description

Proposal is a formal written offer from a seller to a prospective sponsor. In this assessment, it is a solution proposal that you will write to advocate your ML solution and to convince the Board of the business that your solution is the best. Apart from understanding the business requirements in the business case, you will also need to conduct research on AI/ML including their benefits to the industry where the business is in, how AI/ML is going to support the specified are as highlighted in the business case. You need to have a good understanding of ML algorithms and applications used in modeling e.g., prediction.

The learning out comes you will demonstrate in performing this assessment includes:

LO1:	Evaluate artificial intelligence algorithms in information technology
LO2:	Analyze machine learning and common algorithms
LO4:	Create supervised and unsupervised machine learning algorithms

Assessment Instructions Business Case

Your Super Store is a market leader in grocery retail. It has over 2000 stores nation wide covering most of the major cities. It is becoming more and more important to fulfill people’s daily grocery needs. Due to the significant growth of the business. The old Loyalty Program that has over 3 million members, is no longer suitable to support the business. The board has decided to implement a new Loyalty Program (hint: it is like Everyday Rewards in Woolworths) to advance the business in various areas:

Customer retention
Marketing communications
Real-time offers
Personalised rewards and pricing
Predictive analytics(cross-selling and up-selling)
Fraud detection

AI and Machine Learning are rapidly transforming many industries including grocery retail. Your Super Store’s competitors have quickly made the move to invest in trending AI technologies. To retain its market-leading position, the business would like to incorporate machine learning into the new Loyalty Program.

The CEO has appointed you as the subject matter expert in Machine learning knowing the algorithms and applications to work with the project team for the Loyalty Program.

Proposal

Before project funding can be approved, you are required to write a solution proposal to outline:

Executive summary
Objectives
Business problems
Benefits of AI/ML
ML solution for the Program: (use ML algorithms, applications for data manipulation and modeling to justify how your solution will support the following business are as respectively)
- Customer retention
- Marketing communications
- Real-time offers
- Personalized rewards and pricing
- Predictive analytics(cross-selling and up-selling)
- Fraud detection
Challenges
Potential ethical and security issues
Recommendations

Referencing

Add your references (atleast5) on the last page using any professional and consistent styling.

Submission Instructions

Name your document “Assessment3_[Student ID]”
Save it as a Word or PDF document format

Assessment Marking Guide

Criteria	F (Fail) 0–49%	P (Pass) 50–64%	C(Credit) 65 – 74%	D(Distinction) 75 – 84%	HD(High Distinction) 85 – 100%	Mark
Summary, objectives, and business problems	Poor or no executive summary, objectives written. Business problems are poorly or not identified and outlined, or they are not based on the provided business case	Reasonably ok executive summary, objectives written in an ok clear manner but with limited professional standard. Business problems are not fully identified and outlined based on the provided Business case	Good executive summary, objectives written in clear manner with well professional standard. Business problems are identified and outlined well based on the provided business case	Very good executive summary, objectives written in a fairly clear manner with very well professional standard. Business problems are fully identified and outlined clearly based on the provided business case	Excellent executive summary, objectives written in a very clear manner with excellently professional standard. Business problems are fully identified and outlined outstandingly based on the provided business case	/6
Benefits of AI/ML	Poor or no identification and documentation of the benefits if AI/ML with no evidence of research with poor or no cited references. The benefits outlined are not relevant to the provided business case	Reasonably ok identification and documentation of the benefits if AI/ML with limited evidence of research with limited cited references. The benefits outlined are ok relevant to the provided business case	Good identification and documentation of the benefits if AI/ML with some evidence of research with cited references. The benefits outlined are quite relevant to the provided business case	Very good identification and documentation of the benefits if AI/ML with good evidence of research with cited references. The benefits outlined are relevant to the provided business case	Excellent identification and documentation of the benefits if AI/ML with strong evidence of research with clearly cited references. The benefits outlined are strongly relevant to the provided business case	/8
ML solutions to the business	The solutions are poor but cover less than 3 areas required by the business case with poor or no analysis to support the solutions. Poor or no demonstration of applying ML algorithms, data manipulation and modeling techniques	The solutions are reasonably good but cover less than 6 are as required by the business case with limited analysis to support the solutions. limited demonstration of applying ML algorithms, data manipulation and modeling techniques with limited understanding of AI/ML	The solutions good to cover all 6 areas required by the business case with good analysis to support the solutions. Good demonstration of applying ML algorithms, data manipulation and modeling techniques with some Understanding of AI/ML	The solutions are very good to cover all 6areas required by the business case with very good analysis to support the solutions. Very good demonstration of applying ML algorithms, data manipulation and modeling techniques with strong understanding of AI/ML	The solutions are exceptionally good to cover all 6 areas required by the business case with outstanding analysis to support the solutions. Excellent demonstration of applying ML algorithms, data manipulation and modeling techniques with extremely strong understanding of AI/ML	/10
Challenges, issues, and recommendations	The analysis of the challenges, ethical/security issues are poor or not relevant to the business case. Poor or no recommendations are provided	The analysis of the challenges, ethical/security issues are ok and relevant to the business case. Limited recommendations are provided for the business based on the challenges and issues identified	The analysis of the challenges, ethical/security issues are good and relevant to the business case. Good recommendations are provided for the business based on the challenges and issues identified	The analysis of the challenges, ethical/security issues are very good and relevant to the business case. Very good recommendations are provided for the business based on the challenges and issues identified	The analysis of the challenges, ethical/security issues are exceptionally good and highly relevant to the business case. Excellent recommendations are provided for the business based on the challenges and issues identified	/8
Presentation and reference	Poor structure and clarity. Poor report format, No reference, major grammar, and spelling issues	Reasonable structure and headings. 2 references cited. Some grammatical or spelling issues	Good structure and presentation for the proposal, headings for different sections, 3 references cited. Reasonable grammar and	Very good structure and presentation for the proposal, headingsfordifferentsections,4 references cited. Grammar and spelling are very good	Excellent structure and presentation for the proposal, easy to follow, headings for different sections, 5 or more references cited. Excellent grammar and spelling