BM011-3-M: Companies across industries are facing growing pressure to operate sustainably. This assignment will challenge you to analyse a company’s marketing strategy: Strategic Marketing Management, Assignment, APU, Malaysia

Assignment Brief

Companies across industries are facing growing pressure to operate sustainably. This assignment will challenge you to analyse a company’s marketing strategy and develop a new product or service that aligns with their sustainability goals.

You are to choose any company from these selected industries:

Financial Services
Technology
Automotive
Health and Beauty
Food and Beverage
Travel and Tourism

While researching your chosen company, consider the specific sustainability challenges and opportunities within the chosen industry. Consider how your chosen company’s industry can contribute to the UN Sustainable Development Goals (SDGs) through its products and services. For inspiration, you can explore the UN Sustainable Development Goals (SDGs) at https://sdgs.un.org/goals.

Assignment Questions

Your final deliverables will include a written report that will answer the following questions:

Conduct a thorough marketing strategy audit using relevant frameworks, models, metrics, and theories.
Propose an effective marketing plan for a specific product that is aligned with   sustainability goals of the chosen organisation.

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