ATHE Level 4: The Director has asked for a report to help the team understand how good customer relationship management is achieved: Customer Relationship management, Assignment, UK

Task 2

The Director has asked for a report to help the team understand how good customer relationship management is achieved. You have agreed to prepare a report for the rest of the team to read. Your report must clearly:

Evaluate the processes necessary for achieving effective CRM
 Assess the role of staff in achieving effective customer relations experiences
Assess the role of external stakeholders in achieving effective customer relations

Extension activities

To achieve a Merit, you must also include a section in your report in which you:
Evaluate the methods used to measure customer satisfaction.

To achieve a Distinction, you must also include a section in your report in which you:

Analyse the impact of employee engagement with CRM on customer relations experiences.

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