GSFM 7334: Majujaya Berhad Offshore Expansion- Majujaya Berhad which currently operates a chain of retail outlets in Malaysia plans to expand its business operations offshore into new markets: Project Management, Case Study, UIU, Malaysia

Case Study

Majujaya Berhad Offshore Expansion

Majujaya Berhad which currently operates a chain of retail outlets in Malaysia plans to expand its business operations offshore into new markets in the Kingdom of Bahrain a member of the Gulf Cooperation Council (GCC). The project aims to establish a presence in Bahrain by opening five retail outlets and developing a distribution network within the first year. Majujaya Berhad targets to achieve a minimum sales of USD1 million within the first year of operation in Bahrain whilst at the same time ensuring compliance with all the legal and regulatory requirements of Bahrain. You have been appointed the project manager for this offshore venture and you are required to critically analyze the project’s key objectives, deliverables and constraints followed by an overall risk assessment.

Establish a presence in a new market by opening five retail stores within 12
Develop a distribution network to ensure efficient and timely delivery of products to the new retail
Achieve a minimum sales target of $1 million within the first year of operation in the new
Ensure compliance with all legal and regulatory requirements of Bahrain.

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