Live Nation Entertainment Marketing Assignment Instructions: Live Nation Entertainment produces over 29,500 events in 40 countries each year. In 2017, Live Nation hosted over 86 million on-si

Live Nation
Entertainment Marketing Assignment

Instructions: Live Nation Entertainment produces over 29,500 events in 40 countries each year. In 2017, Live Nation hosted over 86 million on-site consumers at its events and invested $5.6 billion to put on its events that year. You and your group members are assuming the role of Live Nation employees. You will work to create a brief marketing plan for a new proposed concert tour. You will need to select an artist that they do not currently have on tour and create a professional presentation that includes off the required elements below. Be sure to follow the rules of good presentations and include images!

Helpful links: http://www.livenationentertainment.com/concerts/

http://www.livenationentertainment.com/map/venues

https://livenationforbrands.com/  (might have to access via phone)

Artist Selection

• Give an overview of your artist selection
  • Why this artist?
  • What are their recent hits/sales?
  • Why should live nation work with this artist?

Branding and Promotions

• Create branding for your proposed tour (should have a name and clear vision/theme)
• Create two promotions and explain media choices
  • Must have at least one social media ad/page
  • Options: Prints Ads, Internet Ads, sales promotions (give-aways/sweepstakes)

Sponsorships

• Establish one corporate sponsor for your artist’s tour.
  • Check out the https://livenationforbrands.com/ for ideas
• Explain what the sponsor deal
  • What will the sponsor provide
  • What are the company’s expectations of the artist/Live Nation

Tour Schedule

• Propose a tentative tour schedule that includes the following:
  • Dates
  • Cities/Venues
    • Be sure to research Live Nation venues and utilize if possible. Be prepared to justify your selections!

Projected Sales/Outcomes

• Projected Ticket Sales Revenue per city and total overall
  • Helpful hint: research other similar tours ticket sales
• Social Media Impact
  • Project the outcome of your social media promotional efforts
    • Number of hits/views/followers