In the past two modules, you have explored the fundamentals of global business, such as key drivers for the expansion of U.S. business and cultural considerations. In this milestone, you will complete the first part of your course project by explaining what you have learned about global business so far.
Scenario
You are a business analyst working at a small U.S. organization that produces high-quality cell phone cases. Your sales have started to flatten in the U.S. market. While the organization is not losing money, leadership would like to explore ways to continue to grow. Leadership indicated that they have noticed competitors entering international markets.
You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below and to summarize your findings in a business brief for leadership.
Select one of the international markets listed below to use for your course project.
Argentina
Brazil
China
India
Indonesia
Japan
Nigeria
Russia
South Africa
Note: Contact your instructor if you would like to use another country for your course project.
Directions
In this milestone, you will complete Section One of the Business Brief Template, which is linked in the What to Submit section below.
Section One: Drivers for Global Entry
Develop the first section of the Business Brief Template that explains the purpose of global expansion, business impacts of global business, societal impacts of global business, and cultural considerations. Use evidence from course resources and outside resources to support your responses.
Specifically, you must address the following rubric criteria:
Country Selection: State the country you have selected to use for your course project.
Purpose of Global Expansion: Explain key benefits of successful global expansion for U.S. organizations.
Business Impacts of Global Business: Explain how global expansion of a U.S. organization can impact business operations such as strategic planning, marketing, supply-chain management, human resources, and so on.
Societal Impacts of Global Business: Explain how the global expansion of organizations has impacted society, citing specific examples regarding culture, transportation, employment, infrastructure, and environmental climate.
Cultural Considerations for Global Business: Explain the importance of researching the culture of a potential global market prior to market entry, as well as key cultural considerations to explore to inform expansion decisions.
What to Submit
Submit Section One: Drivers for Global Entry of the Business Brief Template as a 350- to 500-word Microsoft Word document. Sources should be cited according to APA style.