Chapter 10 – Pricing
Discussion Question 1:
Brayley & McLean (2019) explain several purposes of pricing, such as cost recovery, value creation, behavior influence, and equity promotion.
➤ Which of these purposes do you think is most important in public or nonprofit leisure services, and why?
Provide an example from sport, tourism, or recreation where pricing supports that goal.
Discussion Question 2:
The authors describe different types of price—monetary, opportunity, psychological, and effort.
➤ Choose one of these types and discuss how it affects a customer’s willingness to pay.
How might a manager adjust pricing strategies to address this perception in their organization?
Which of these purposes do you think is most important in public or nonprofit leisure services, and why?