Social media has irrevocably changed how individuals communicate, but not all platforms are used in the same way or by the same demographics. Think about the generations that use social media from War Babies (born 1945 and earlier), Baby Boomers (born between 1946 and 1964), Gen X (born between 1965 and 1980), Gen Y or Millennials (born between 1981 and 1996), Gen Z (born between 1997 and 2015), and Alpha Gen (born in 2016 or later).
Imagine you are an internal social media specialist. Your team is working on developing a reference guide of strategies to reach multiple target audiences.
Complete the Social Media Platforms and Generational Relationships Worksheet to be shared with your team at an upcoming meeting. You will be exploring why certain social media platforms are more beneficial to some generations than others. Examine the weekly readings to discover relevant helpful information.