You are a CMO leading a new innovative product launch. In this role, Your company has requested to interview you to explain the importance of innovation and how it leads to organizational success

Assignment 1: Identify the Importance of Innovation to Organizational Success

Instructions

You are a CMO leading a new innovative product launch. In this role, Your company has requested to interview you to explain the importance of innovation and how it leads to organizational success, even when current strategies have been productive. Develop a podcast about innovation and how it benefits organizations.  

In your podcast, you will: 

• Define innovation;  
• Compare innovation and creativity; and 
• Explain how innovation leads to organizational growth and success   

Requirements

Length: Create a podcast of 8 – 10 minutes duration. Also, provide the script (2-3 pages) in APA format. 

References: Include a minimum of 3 scholarly references. 

The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to the National University’s Academic Integrity Policy. 

Grading

This assignment is worth 10 points and is due on Sunday. Refer to the rubric for more specifics on how this will be graded.