PSB6012CL Business Research Methods Assignment Brief 2026 | Coventry University

Posted: March 6, 2026/Under: Uncategorized/By: admin

PSB6012CL Assignment Brief

Assignment and Weighting: Individual Written Report – 4,000 words (100%)
Module Code and Name: PSB6012CL – Business Research Methods
Assignment Title: Investigating Brand Loyalty towards E-Commerce Platforms in Singapore
Release Date: First Lecture
Submission Date and Time: Last Lecture
Module Leader: Ayessha Farveen Abusalih

Overview of the Module

The aim of this module is to provide students with an understanding of business research methodology, with a focus on enhancing a range of research skills. As a result of this module, students will develop a comprehensive research proposal on a subject of their choice that could be developed into an original independent research project.

The foundation for any strong original research proposal is an understanding of accepted knowledge within a chosen discipline. In this module, students will look at how a critical review of the literature is necessary to develop a thorough understanding of and insight into previous research that relates to a set of specific research questions and objectives. This module is designed to support students’ appreciation of business research by critically evaluating and referencing academic literature in a chosen subject area, drawing out key points and presenting these points in a logical way.

A critical component of developing any research project is the alignment with required research ethics principles and practices. In this module, students will be supported in developing an understanding of the features of research ethics in the discipline of business and management and will be required to justify confidently their integration of the university ethical risk assessment into their research proposal.

Learning Outcomes Assessed

  1. Critically examine current knowledge in a specified area as a means of establishing the status and limitations of current knowledge in that area, to create a literature review.
  2. Develop a business research question and justify its relevance to practice and its significance as a potential contribution to existing knowledge, to create a series of research questions.
  3. Select and justify a research methodology to meet specified research aims and objectives; create a methodological approach to investigate the research questions.
  4. Critically appraise data analysis techniques; create a framework to analyse and interpret research data.

Background

The e-commerce industry in Singapore has expanded rapidly in recent years, driven by platforms such as Shopee, Shein, Lazada, Qoo10, and Amazon Singapore. Consumers are increasingly shifting towards online shopping due to its convenience, variety, and competitive pricing.

However, while these platforms attract a large customer base, maintaining brand loyalty remains a significant challenge. Many consumers make purchasing decisions primarily based on discounts or product availability, leading to frequent switching between platforms. Moreover, growing concerns over data privacy, product authenticity, and delivery reliability have influenced consumers’ trust and long-term loyalty.

As competition intensifies, understanding what drives customers to remain loyal to a particular e-commerce platform has become critical for sustaining profitability and market share.

This research aims to explore key factors influencing brand loyalty among e-commerce users in Singapore, providing insights that can help online retailers strengthen their customer relationships and brand value.

Write My Assignment
Struggling with PSB6012CL Business Research Methods Assignment?

Native Singapore Writers Team

  • 100% Plagiarism-Free Essay
  • Highest Satisfaction Rate
  • Free Revision
  • On-Time Delivery

Task

You are to take the role of a research consultant and design a 4,000-word business research proposal to investigate the factors influencing brand loyalty among e-commerce platform users in Singapore. Your proposal should present a complete business research design with clear justification for each component.

Research Proposal Requirements

Your research proposal should include the following sections:

1. Introduction

Provide a brief background of the client organization or business context.
Explain why the research is being conducted — what is the issue or challenge the business is facing, and why it is important to investigate.

2. Problem Definition

  • Clearly define the research aim, research questions, and research objectives.
  • These should directly address the business issue described in your introduction.
  • Make sure your research objectives are specific, measurable, and achievable.

3. Literature Review

Conduct a short review of previous studies related to your topic.
Focus on four key factors (or constructs) that you believe are important drivers of your dependent variable. Summarize what past research has found about these factors and explain how they are relevant to your study.

4. Proposed Research Design and Justification

Describe how you plan to conduct your study and why your approach is suitable.

Include details such as:

  • Type of research (e.g., quantitative, qualitative, or mixed methods)
  • Target population and sampling method
  • Data collection method
  • Measurement of variables

Provide clear reasons for your choices.

5. Research Ethics

Discuss how you will ensure that your research is conducted ethically.
This should include how you will:

  • Obtain informed consent from participants
  • Protect confidentiality and anonymity
  • Avoid bias or harm to participants

6. Proposed Data Analysis Plan

Explain how you will analyze the data you collect.
Show how your chosen method will help you answer your research questions.

7. Plan for Presentation and Discussion of Findings

Briefly outline how you will present your findings in the final report.
Explain how you will interpret the results in relation to your research questions, literature review, and practical business implications.

8. References

Provide a list of all the sources you have cited in your proposal using APA 7th edition referencing style.

Formatting Requirements

  • Word Count: 4,000 words (±10%)
  • Font: Calibri or Arial, size 12, 1.5 spacing
  • Referencing Style: APA 7th edition
  • Submission: Typed report (Word)

PSB6012CL Coursework Marking Rubric

Marketing Criteria Very Poor Poor Fair Good Excellent
Introduction & Problem Definition (10%)          
Introduction of research project and formulation of research aim, research question and research objectives. Introduction is very poorly written or omitted. Problem definitions are irrelevant or omitted. Introduction is weakly written. Problem definitions are not so relevant. Introduction is reasonably written. Problem definitions are quite relevant. Introduction is well written. Problem definitions are reasonably relevant. Introduction is very well written. Problem definitions are extremely relevant.
Literature Review (20%)
Organisation and quality of literature review. The literature review is irrelevant or omitted. Little attempt to synthesise the ideas. Provide weak evidence for the constructs identified in the research question. Very little evidence of critical analysis. Reasonable attempt to synthesise the ideas. Provide some evidence for the constructs identified in the research question. Some evidence of critical analysis. Good attempt to synthesise the ideas. Provide fair evidence for the constructs identified in the research question. Good evidence of critical analysis. Strong attempt to synthesise the ideas. Provide strong evidence for the constructs identified in the research question. Strong evidence of critical analysis.
Research Design – Research Strategy, Philosophy, and Ethics Process (20%)
Discussion of the research strategy, and ethics process of the proposed research study. The discussions of the research strategy are omitted or not valid. The ethics process is omitted or invalid. The discussions of the research strategy are weak. The ethics process is briefly discussed. The discussions of the research strategy are basic. The ethics process is reasonably discussed. The discussions of the research strategy are strong. The ethics process is well discussed. The discussions of the research strategy are excellent. The ethics process is thoroughly discussed.
Research Design – Data Collection Methods & Sampling Techniques (20%)
Discussion of the data collection methods and sampling techniques and justifications. The recommended data collection methods and sampling plan are not appropriate. The recommended data collection methods and sampling plan are quite appropriate but poorly justified. The recommended data collection methods and sampling plan are reasonably appropriate but poorly justified. The recommended data collection methods and sampling plan are very appropriate and reasonably justified. The recommended data collection methods and sampling plan are very appropriate and well justified.
Data Analysis & Presentation of Findings Plan (20%)
Discussion of the data analysis plan and presentation of research findings. The recommended data analysis framework is not appropriate. The plan for presentation of findings is not relevant. The recommended data analysis framework is quite appropriate but without appraisement of data analysis techniques. The plan for presentation of findings is superficial. The recommended data analysis framework is quite appropriate and with some appraisement of data analysis techniques. The plan for presentation of findings is reasonable. The recommended data analysis framework is appropriate and with reasonably appraisement of data analysis techniques. The plan for presentation of findings is detailed. The recommended data analysis framework is appropriate and with thorough appraisement of data analysis techniques. The plan for presentation of findings is detailed.
Quality of Research Proposal (10%)
The proposal is professionally prepared, free of all textual errors. Appropriate use of references and referencing Numerous deficiencies in expression and presentation. Infrequent usage of literature in the report. A simple basic style but with significant deficiencies in expression that may pose obstacles for the reader. Infrequent usage of literature in the report. Reasonably written, with only minor lapses from standard grammar, with acceptable
format. Evidence of use of appropriate literature in the report.		 Well written, with standard spelling and grammar, in a readable style with acceptable format. Uses a good variety of literature in the report. The work is outstanding and demonstrate excellent use of language with no grammatical error. Excellent choice of format. Uses an excellent variety of literature in the report.

Students are expected to use the CU APA Referencing style. Failure to reference work and provide a list of references will be penalised.

Order Today PSB6012CL Business Research Methods Assignment Help
Get A Free Quote

The post PSB6012CL Business Research Methods Assignment Brief 2026 | Coventry University appeared first on Singapore Assignment Help.

Recent Comments

No comments to show.