BUS6062 International Business Assessment Brief 2026 | BCU Singapore
BUS6062 Assessment Brief
| Module Title: International Business | |||
| Module Code: BUS6062 | |||
| Assessment Type
Group Presentation |
Level
6 |
Weighting
40% |
Word Count
N/A |
| Submission Date
13/03/2026 |
Submission Time
3PM |
Module Leader
Dr Abiodun Adegbile |
Time Limit
In person Presentation – 15mins |
Assessment Information
| Assessment Task (with genre/type) | Coursework – Group Presentation
PERMITTED (neither prohibited or required) If you use generative Artificial Intelligence (AI) in the process of completing this assessment you MUST set out clearly the following:
Note that this declaration does NOT contribute towards the word count for the assessment. You will also have to confirm in your declaration that the work remains yours and you have intellectual ownership of it. You may be invited for an informal conversation to discuss the approach to your assessment. A failure to disclose the use of AI, or the use of a misleading description of its use will be considered academic misconduct. As a result, keeping good records of your interactions is strongly advised. |
| Assessment Title | Group Presentation on a chosen British Company |
| Things to include: | This assessment requires you to present in groups of 4-5 students. You will have a maximum of 15 minutes to present your work on your chosen company internationalisation programme. This will be followed by 5 minutes of questions by the examiners. This item will assess LO: 1, 2, 3 & 4.
This assessment requires you to formulate an internationalisation strategy for a chosen British business. To do so, you will need to choose a company with a revenue range £150-£350 million and undertake an internationalisation programme consisting of three projects as outlined below. Project 1: Analyse your chosen company’s readiness for internationalisation. This requires you to analyse the company, industry, and the home country’s macro level data. Project 2: Destination search and market selection: You need to take three possible countries where the company is not currently present to start the primary selection process. You will finally select the most suitable country from the initial selection based on the company’s current position and market attractiveness. Project 3: Business plan. You need to demonstrate your business acumen in this project. Projects 1 and 2 should provide the foundation to outline your business plan here. Please refer to the guidance notes for further details on assignment requirements |
| Completion of this assessment will address the following learning outcomes: | |
| Outline, evaluate and critique the dominant theories of international business | |
| Evaluate the attributes and impacts of multinational firms | |
| Assess the impacts of global competition and institutional differences on businesses. | |
| Construct business models for international expansion. | |
Referencing Style
Please delete as appropriate
- BCU Harvard
More information on referencing is available here: https://www.bcu.ac.uk/library/services-and-support/referencing
Use of Artificial Intelligence
Whilst AI tools can be helpful in assisting learning, when it comes to assessment, the Academic Misconduct Procedure is clear that this should be a student’s own original work and not the work of other people or AI tools.
The Use of AI Tools – Student Guidelines follows the same guidelines your lecturers use. If you are unsure of whether AI is appropriate within your work, please read the guidelines or ask your lecturer. For advice and guidance around academic writing, please visit the Centre for Academic Success.
Academic Integrity Guidance
Academic Integrity means completing and submitting your own original work while properly acknowledging sources. Following academic conventions, such as referencing and citation, helps avoid plagiarism. The Centre for Academic Success offers resources on Moodle, workshops and 1-2-1 support to improve skills like paraphrasing and referencing.
Academic Misconduct
Academic misconduct is conduct that has or may have the effect of providing you with an unfair advantage by relying on dishonest means to gain advantage and which therefore compromises your academic integrity.
The Academic Misconduct Procedure sets out the process we will follow, and the penalties we may apply, in cases where we believe you may have compromised your academic integrity by committing academic misconduct.
Word Count
The maximum word count for this module assessment is shown on Page 1. A +10% margin of tolerance is applied, beyond which nothing further will be marked. Marks cannot be awarded for any learning outcomes addressed outside the word count.
The word count refers to everything in the main body of the text (including headings, tables, citations, quotes, lists etc.). Everything before (i.e. abstract, acknowledgements, contents, executive summaries etc.) and after (i.e. references, bibliographies, appendices etc) is not included in the word count limit.
Submission Information
Present any written aspects of the assessment using font size 11 and using 1.5 spacing to allow for comments and annotations to be added by the markers.
Complete the appropriate cover sheet for this assessment and append your work.
This assessment will be marked anonymously and should show your student number only.
Submit this coursework assessment task via Moodle.
Late Submission
Where you are required to submit assessment by a certain deadline (for example essays, case studies or physical artifacts) but you fail to meet the deadline, your mark will be reduced in accordance with the Late Submissions Policy. This Policy does not apply where the assessment is ‘in-person’ such as exams and in-class tests.
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