1. Is Bird’s business model feasible? How can Bird maintain its first mover advantage? How should bird modify its market strategy as it looks to expand?
2. What are the most important factors for its continued success? How will the overall economic, population expansion, and urban planning factors impact Bird’s future trajectory?
For a general overview of Porter’s strategies and 5-Forces analysis, refer the following website: https://www.mindtools.com/pages/article/newSTR_82.htm
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