Purpose: bridge the gap between theory and practice, encourage active learning, develop critical skills such as communication, group work, critical thinking, and problem-solving, and develop new ideas.
Case Study: , Inc.
Perform a SWOT analysis for . Pay particular attention to industry convergence. What are the strategic implications for ?
Analyze ’s resources, capabilities, and competencies. Do any of them provide the basis for a competitive advantage? Why or why not?
Describe ’s business model. What are its strategic implications?
Describe ’s corporate strategy. What are its strategic implications?
What are your top three recommendations for Jeff Bezos and to gain and sustain a competitive advantage?
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