After watching video case 1.1 below “The Importance of the Internet for E-commerce”, please choose to answer one of the first three questions from the 1st video:
https://www.youtube.com/watch?v=zQjaqn5BqfQ (Links to an external site.)
Question 1: What are some examples cited in the video as to how a customer might use the internet on a typical morning?
Question 2: Why is a company’s web presence important for attracting and retaining new customers?
Question 3: According to the video, how important are web applications?
After watching the video case 2.3 below “Deals Galore at Groupon”, please choose to answer one of the last three questions from the 2nd video:
https://www.youtube.com/watch?v=iHWEXs6fOrw (Links to an external site.)
Question #4: What features of contemporary e-commerce does Groupon utilize?
Question #5: Visit Groupon’s website and enter your zip code. What kinds of deals are displayed? Would you use Groupon? Why or why not?
Question #6: Are there any disadvantages to the merchant in using Groupon Works?
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