Consumer Product Rebranding

Identify one current struggling consumer product. Access the GCU Library business data bases. Research “rebranding strategy.” In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following: 1.  A new name 2.  Changes in packaging 3.  The price point 4.  Product position 5.  Advertising strategy 6.  A distribution method 7.  Improvements […]

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