attached is the Model assignment,
Answer the following questions. (100 marks)
Question
Assume you are the Branding Consultant of a local toy retailer, KidzPlus that specialises in
electronic educational toys and games for pre-schoolers from 3 to 5 years of age. KidzPlus has
both a physical presence and an online presence. In the two years of its existence, the company
has grown exponentially. Your CEO has reached out to you to develop an IMC campaign.
Assuming that there are no budgetary limitations for your campaign, which should roll out in
the next three months, attempt the follow tasks:
a) Demonstrate your understanding of the advantages and disadvantages of social media for
KidzPlus, with relevant examples from other similar cases.
(20 marks)
b) Propose how you would group Singaporean shoppers based on their adoption of
technologies and justify the readiness state of KidzPlus consumers.
(20 marks)
c) Distinguish the three main objectives of effective communication and elaborate on one
clear objective for your IMC campaign.
(10 marks)
d) Prepare feasible steps that KidzPlus will take to ensure that your marketing communication
objective is achieved. Provide the details of your message content, structure, and format
decisions.
(30 marks)
e) Evaluate the types of social media measures relevant to KidzPlus. Justify your answer with
relevant examples.
(20 marks)
Your answers should be clearly labelled. To complete these five tasks, you will have to make
relevant assumptions about the current situation of KidzPlus. No citations are required for this
assignment.
Your answers should not exceed 1,300 words (i.e. background and tasks a to e). Marks
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