Assignment Question
Critically evaluate the developments of Social Media and mobile technology on Hospitality Businesses. Use an SMTE as case study to analyse the business’ social media portfolio and develop a new detailed social media strategy for your chosen business. Note that the case must be a small or medium hospitality or tourism enterprise of your choice with an online and social media presence.
• Read Assignment Brief for details and structure of this report
• Use Reading List document for references, at least some of books/articles/journals which you have access to.
• The documents (1,2,3,4) are also important because the information provided could guide you through this case study report.