Description
Here are the essay instructions:
Critically discuss how the role of cultural intermediaries can be considered as sitting at the intersection between consumption and production, and what impact this relationship has on consumer markets. You should discuss your essay in relation to ONE of the cultural fields from the module as suggested below.
– Fashion
– Journalism
– Music
-Food
-Public Relations
In your response, you should discuss the following:-
The implications of cultural intermediaries and legitimacy for marketing. The concept of cultural omnivores and how it relates to your chosen cultural field.
The extent to which the concept of cultural intermediaries challenge the traditionalnotion of marketing- The framing devices that are used to legitimise goods and services in the consumer market.
Here are some recommended theories to use:
Key Theories and Suggestions (please note these are provisional suggestions
)Pierre Bourdieu 1984 on Distinction
Pierre Bourdieu 1986 on the Rules of Art
Pierre Bourdieu 1993 on the Economy of Symbolic Goods
Jean Baudrillard 1976 on value: see – Toward a Critique of the Political Economy of the Sign
Karl Marx on Value see: – A contribution to the critique of political economy Warde, et al. 2007
Cultural OmnivoreAmin & Thrift 2004 – Cultural Economy
