PRESENTATION 10-minute Presentation A 10-minute PowerPoint presentation with an additional 5-minute Q &A session. The presentation needs to cover the following points · Background on the chosen brand include useful data such as market share, market size and trends in sales.· Coverage of the existing brand values supported with use of visual examples.eg advertising campaigns, company’s web site, sponsorship activities etc.· A brief explanation of the new product with reference to what growth strategy the brand is adopting. (Ansoff).· Clear identification of the proposed target market for the new brand extension ( include any primary data results if undertaken)· Any key trends and PESTEL issues that have influenced your choice of brand extension idea.· A comparative analysis of your suggested brand extension with any key competition identified in the new market sector. · A Visual Image of the Brand Extension showing brand name, packaging design and logo. You also need to consider how your brand extension will be distinct from competing products.
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