Speed-to-market Jersey range for your chosen retailer – Propose a 6-10
item range of Jersey product that will react to the trend research and competitor
analysis conducted in the earlier sections of work. The range should be presented
with visuals and key product information. Images of product can be inspiration from
other brands, catwalks, street style or CAD flats.
Key information to display for each product:
● Retail price
● Launch week
● Options (colours)
● Store Tiering
Part A.
Consider the following when choosing your Range:
– Have you thought about the target customer?
– Have you considered what might be your best selling item?
– Have you added fashion and trend pieces to capture the customer?
– Do you have a variation of shapes, colours, and details?
– Do you have a variation of prices? Entry / Mid / Exit
– Are launching the products at the best time?
– Sending them to right stores?
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