BUS114 GLOBAL ECONOMIES
AND
INTERNATIONAL MARKETS
Session 4
Culture and its Impact on
Global Marketing
Mondays 9.30am
online synchronous class
Dr Alex Muresan
dralex@iconcollege.ac.uk
YOUR TASKS FOR
WEEK 4 were:
• Read the articles posted on Moodle
• Watch the recommended videos
• Watch the free webinars by Prof Svend
Hollensen
• Contribute to the Discussion Board on
Moodle
• Any challenges that you encounter please
raise them in class as well as via the
Tuesday workshops / board
Last week we covered:
• Presented the opportunities LSEs and SMEs
have in a global marketplace
• Explained / detailed the main global
economy measurement tools
• Identified some of the current trends in the
changing world economy
• Overviewed the growing importance of
collaborations in international trade
• Covered the IMF’s predictions for 2021
Session Objectives:
•
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