Fast Company On-Line Article: How to Differentiate Your Brand Even When it’s not that Unique

Part 1- Answer Questions 1-3

All of your writing assignments must be in proper APA (American Psychological Association) format. We all know that Purdue doesn’t have a very good football team, wink emoji.JPG lol, but we must give them credit for having an excellent online guide, The Purdue OWL (Links to an external site.) (On-line Writing Lab). Go to this site and look down the menu on the left-hand side and you will be able to navigate to whatever area you need guidance on. Of particular importance to me is that you learn how to properly cite the sources that you quote or paraphrase IN-TEXT, meaning in the paper right where it’s printed. You also must create a reference list, for everything that you have cited, at the end of your paper. I have given you the links below that I think you will be using most often.

APA: In-text citations (Links to an external site.)

APA In-text citations for Author/Authors (Links to an external site.)

APA Reference List Basics (Links to an external site.)

Reference List Author/Authors (Links to an external site.)

Reference List – Electronic Sources (Links to an external site.)

Practice: For each of the three sources below, give me, a.) the In-text Citation and, b.) the Reference List entry.

Fast Company On-Line Article: How to Differentiate Your Brand Even When it’s not that Unique (Links to an external site.)
May 2021 Accommodation and Food Services in the US Industry Report.pdf download
Fun in the hospitality workplace.pdf download

Part 2 – Answer Questions 1-6

Open the May 2021 Accommodation and Food Services in the US Industry Report.pdf download use the table of contents to locate the answers to the following:

Who are the major players in this sector?
What is listed as the main activities in the sector?
What are the key success factors?
For the next questions choose one from either Ibis World Hotels – Motels in the US Industry Report.pdf downloadOR IBISworld-GL Global Hotels – Resorts Industry Report.pdf downloadOR IBIS World Chain Restaurants in the US Industry Report.pdf download OR IBISWorld Global Fast Food Restaurants Industry Report.pdf download depending on which sector you are most interest in and list the key success factors for that sector.
All of these reports were accessed on our library’s site. Go to (Links to an external site.) and click on the letter “I”, the first database listed is IBISWorld, click on that. Then locate the report on Craft Beer Production.
Who are the major players in this segment?
What are the key success factors?

  1. Having looked at all of this information, prepare a list of what you think are the 20 most important Key Sucess Factoiqurs in the hospitality sector.

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