In this unit, you will become the marketing expert of a select healthcare system. By the end of this unit, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.
To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:
• Acute care
• Ambulatory care
• Assisted living
• Continuing care retirement community
• Critical access hospital
• Dialysis care
• Home health care
• Hospice care
• Long-term care
• Memory care
• Palliative care
• Pediatric care
• Primary care
• Short-term care (e.g. post-surgery therapy)
• Skilled nursing facility
• Surgical care
• Veterans Health Administration
he healthcare system that you selected will be the foundation for your unit 2 assignment.
• Research a real-life healthcare organization that matches the system you selected. Describe its target market and services provided.
• Evaluate the healthcare organization’s mission statement based on researched evaluation criteria. What components does the mission statement contain? Lack? What recommendation would you offer to improve the mission statement?
• Discuss how your selected healthcare system can legally market their services and products (e.g. federal requirements, state mandates, etc.). Be sure to discuss applicable laws that may impact the marketability of the healthcare system.
Instructions:
• 3-4 page paper excluding front and back matter (APA standards apply)
• The use of first person is not permitted for this assignment
• Reference: https://data.medicare.gov/
