Different industries have varied benchmarks for margins. For example in restaurants alcohol margins are usually much higher than food margins. In other industries, margins are affected by seasonal demand.
Industry Research and Application
Research your product/service’s industry with regard to mark-ups and contribution margins.
Describe the industry
Discuss the margins and markups on goods or services
Discuss other economic factors that affect the mark-ups
What marketing techniques can companies use to support the pricing schemes that support their margins?
Sample Solution
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