Read the following articles (links are also posted on myCourses):
Cohen, Ariel, “Microsoft Joins the Corporate Rate to Zero Carbon,” Forbes, January 24, 2020.
https://www.forbes.com/sites/arielcohen/2020/01/24/microsoft-joins-the-corporate-race-to-zerocarbon/#433c846529e5
Fitzgerald, Maggie, “The CEOs of Nearly 200 Companies Just Said Shareholder Value is No Longer Their
Main Objective,” CNBN, August 19, 2019. https://www.cnbc.com/2019/08/19/the-ceos-of-nearly-two-hundredcompanies-say-shareholder-value-is-no-longer-their-main-objective.html
Morgan, Blake, “101 Companies Committed to Reducing Their Carbon Footprint,” Forbes, August 26, 2019.
https://www.forbes.com/sites/blakemorgan/2019/08/26/101-companies-committed-to-reducing-their-carbonfootprint/#28ad054f260bAnswer the following questions (be sure to clearly explain all of your responses, using
your sources for support):
1. What is the concept of carbon neutrality? Why is it important?
2. According to finance theory, what is the goal of financial management? Do the initiatives discussed in
Fitzgerald’s article contradict this theoretical goal? Briefly explain the initiatives in Fitzgerald’s article in your
answer.
3. Pick one company in Morgan’s article and discuss its plans for reducing its carbon footprint. Your response
must include more information than is provided in this article.
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