Using the same brand as in Assessment 1 (Greggs) you should create a new marketing strategy for the following emerging market which the brand is considering expanding into: Argentina (can be country in general or a specific city). The report needs to address the following area

Using the same brand as in Assessment 1 (Greggs) you should create a new marketing strategy for the following emerging market which the brand is considering expanding into: Argentina (can be country in general or a specific city).

The report needs to address the following areas:

• Introduction (aim, objectives, and structure of report) (200 words)
  1. background of your brand (Greggs) and explain the country you decided to expand (Argentina), provide some information where they are and populations, finally the aim of this report and structure of the report.
  2. support your discussion with references
• Critically analyse the emerging market in the chosen country (using a suitable marketing analysis tool) (400 words + tables and figures)
  1. explain what emerging market is and why your chosen country considered in this group, advantages, and disadvantages of being part of emerging market
  2. critically analyse the market and use marketing tools to analyse (7P’s, Pestel, Porter’s 5 Forces, SWOT, Competitive advantage)

• you need to support your discussion with previous literature

• Investigate the key customer profiles (your target market) of the market, both domestic and international (400 words + tables and figures)
  1. explain who your customer in this market (international and domestic) is
  2. you need to explain about their characteristic and behaviours (support your discussion with references from industry (Passport, Acorn, Mintel, etc)
• Assess whether the digital example chosen in assessment 1 (Twitter) would work in the chosen market (600 words)
  1. explain your chosen digital examples
  2. explain how this has been employed in your chosen country with other brands

• how your brand will use it and would work for them based on their customers

1. highlight advantages and disadvantages or difficulties (if any)

• Discuss how the brand would communicate its key messages to their consumers in an online and offline environment? Consider the impact of cultural and responsible marketing practices and how this differs from the home country (UK) of the organisation (600 words)
  1. highlight their communication tools (both online and offline) to send their key messages
  2. link their communication tools with their target market in your chosen country and explain the impact of culture on it

• link to responsible marketing practice

1. explain is any difference that they need to be aware of it from home country of your brand (regarding culture and method of communication)
2. support your discussion with examples from other brands and use academic and industry references

• Generate three recommendations for marketing strategies that would aid the brands development into the chosen market (explain about brand communication strategies with their customers in an online and offline environment) (600 words)
  1. 3 recommendations (what they need to do to overcome with problems OR compete with their competitors)
  2. your recommendations should be applicable

• support your recommendations with examples and references

1. explain how your recommendation with solve the problem or help them to gain the market and meet their customers need, link to your brand marketing strategy and mission

• Conclusion and summary of the report (200 words)
  1. conclude your thought and argument and critically evaluate the situation