This assignment will entail a written paper (2,000 words) developed and
submitted by individual students at the conclusion of the sixth week of term.
The assignment is as follows:
x Using the tools learned in Weeks 1 to 3, undertake situation analysis to
identify product/service growth opportunities for your business with a
recommended prioritisation.
x Decide on your preferred new product/service opportunity, justify your
choice, and articulate a SMART growth objective for its introduction
(launch) phase. Include metrics you would use to track outcomes.
This paper is due 48 hours after your live session in Week 6 of term.
Marking Criteria
This assignment will be marked on several factors:
x Utilisation of course concepts in conducting the situational analysis
x Strong justification with strong links between the identified growth opportunity
and the rationale for its selection
x Statement of clear growth objectives and attendant metrics
x Clarity and persuasiveness of the report
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