There are many businesses that exist in dynamic markets that pose unique economic, political, and technological challenges. Select a medium- to large-sized, publicly traded corporation that currently exists in a challenging business environment. Refer to the seven common categories of trend analysis; Economic, regulatory/legislative, political, demographic, sociocultural, attitude/lifestyle, and technological. Research the company online to get company financials, descriptions, history, property, subsidiaries, officers and directors. Also, retrieve the environment analysis, market share data, financial reports, case studies, business news, and company comparison charts. Global downloaddocuments for suggested methods of searching University of Arizona Global Campus Library databases generally, as well as specific advice for searching these two databases). You can always conduct research using credible online sources of corporate financial information, just be sure that wherever you obtain financial information that you cite your source. Choose one of the seven categories to use as a basis of analysis for this discussion. Ensure that the time frame is now and that the challenges are continuing.
Provide a general description of the publicly traded company you chose.
Describe the challenges facing the company in the chosen category of analysis.
Assess its current performance in your chosen category of analysis.
Forecast its projected performance in your chosen category of analysis.
Evaluate impending opportunities or challenges that result from your environmental scan.
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