Airline Branding Assignment The Assignment The goal of this assignment, is to conduct research on 3 major Canadian Airline branding. You will be required to write a min 300 word report based on your research. You are able to gather informa@on from any site, book or ar@cle available, cita@ons will be require. This report must be wriCen in your own words. Copying and pas@ng from any source will result in a 0. Ensure you complete the following ques@ons for all 3 airlines listed.

Airline Branding Assignment

The Assignment

The goal of this assignment, is to conduct research on 3 major Canadian Airline branding. You will be required to write a min 300 word report based on your research. You are able to gather informa@on from any site, book or ar@cle available, cita@ons will be require. This report must be wriCen in your own words. Copying and pas@ng from any source will result in a 0. Ensure you complete the following ques@ons for all 3 airlines listed.

Take a look at the Canadian airlines listed below, discuss the role of their logo and uniform as a marke@ng tool and the importance of these symbols in a crowded avia@on market.

Air Canada WestJet Air Transat

What does their logo stand for and what message does it promote? What consumer profiles are they targe@ng, how?

How are they building consumer loyalty using their brand?

Based on your research, choose one airline that stands out to you personally. What is it about this airline that aCracts your aCen@on?

Assignment worth: 10%

Achievement Grade: 2%