Marketing High Performance Organisation
Assignment Instructions – Part A
This is an individual report.
Prior Reading
As background information, familiarise yourself with the EFQM model (the PDF is also available within the Assessment Instructions section).
The questions and assessment criteria for Coursework A assessment are outlined below.
Overall Task
1. Apply the EFQM Business Excellence model, using relevant theory and concepts learnt on the module, to one organisation of your choice.
Draw on your analysis to identify and capture strengths and areas for improvement to the chosen organisation (40%):
Criterion 4 – Partnerships & Resources:
i) How well do they build sustainable relationships with their partners & suppliers?
ii) Do they manage their buildings, equipment, and resources in a sustainable way?
Criterion 5 – Processes, Products and Services:
i) Have they defined the key processes required to deliver their strategy?
ii) Do they develop new, innovative products and services?
2. Based on your analysis, offer, and justify one operations/supply chain management strategy that the chosen organisation could pursue to drive business excellence (40%)
Marks will be awarded for structure, presentation, and quality of references (10%).
Note: You should draw on relevant theory, concepts and principles learnt on the module throughout the report
Some advice on developing your strategy in Q2
You may wish to use the RADAR elements to help you address questions
2. This may also influence the key points raised in your executive summary.
Radar Element Strategy
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