Hamad AlShamsi – Brand Audit Assignment
you are required to prepare a Brand Audit report. Brand Audit is a comprehensive examination of a brand in terms of its sources of brand equity.
Your project is to select a real brand (new or well-established) which has a presence in UAE and conduct an audit for that brand. You would be required to have access with the company so that you could get a briefing on their situation from someone in a position of responsibility.
It would add value to your work if you would have access to some of their data on brand-building issues they are facing.
The brand could be a service or product and / or profit or not for profit category. As part of this project you will be required to conduct customer surveys or depth interviews or focus groups to gain insights.
There will be a mid-term review on your progress.
You have to submit a (single space, 12 font size, Times New Roman) and make a presentation. You must include brand positioning statement and perceptual map of the chosen brand in your report.
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