company -Uniqlo
industry-fashion retail industry
Company Online Presence
The company online store/site profile with images.
Student contributes 2 paragraphs of the company online presence.
Student may focus the discussion on the company online presence and then relate it with examples.
250 words
Company Industry Profile
Student contributes 2 paragraphs of the industry where the company involved in its business operation.
Student may consider the development of the industry, illustration to explain on the trends in the industry.
250 words
Microenvironment
1. Customers
2. Competitors
3. Suppliers
4. Intermediaries
Identify and define the micro-environment affecting the company online business.
Focus the discussion on the influence of micro-environment towards the company online business operation.
Suggested words: 1000 words.
Online Marketplace Analysis: Macro-Environment (30 Marks)
1. Political & Legal Environment
2. Economic Environment
3. Social & Cultural Environment
4. Technological Environment
Identify the macro-environment affecting the industry where the company operates its business.
Focus the discussion on the influence of macro-environment towards the industry where the company operates
its business.
Avoid discussing the company strategies to take advantage of or overcome the influence of the macro-
environment.
Student may first discuss on the definition, development of the macro-environment then elaborates on the
influence of the macro-environment.
Suggested words: 1000 words.
total assignment cannot exceed 2750 words
