Worth 100 points.
Research Paper
Choose an Airline which can be passenger or cargo and conduct research about the company.
The purpose of the airline research paper is to make each student an “expert” in terms of your personal knowledge about a specificairline using the principles and knowledge gained in this class.
Also, this assignment is designed to help you learn more about how to find out as much as possible about a particular company.
Research Paper:
At a minimum the paper must include the following information:
A. The history of the airline (mergers, acquisitions).
B. The size, scope, and operational figures: fleet size, personnel size, and various
operational measures (RPMs, ASMs, ATMs, etc).
C. Operational metrics (Revenue Passenger Miles (RPMs), Available Seat Miles
(ASMs), Actual Ton Miles (ATMs), Overall on-time performance.
D. Hubs/Route Structure (what cities do they serve, what cities are the hubs, code
share agreements).
E. Fiscal Data: Long-term debt, recent profit/loss (P and L) statements from last
fiscal reporting period, current stock price.
F. Management structure Company Info: Key people in the company, recent
personnel changes, key departments, companies mission statement, vision
statement, goals and objectives.
G. Analysis of marking and/or operations strategy employed by the airline. Who
is their competition?
H. Analysis of the future of the airline: Possible expansions, possible fleet
changes, possible merger, layoffs/hiring. Where is airline expected to be in five
years?
I. Reference list.
It is expected that you will have at least five to ten sources for your paper, the majority of which will be from the year 2020 or later so that you will present the most current data available on your airline. In addition to the aviation-wide websites, it is suggested that you contact the airline directly for information.
Do not forget to the website for Airlines for America at www.airlines.org or the website of the Bureau of Transportation Statistics of the U.S. Department of Transportation (www.bts.org).
Each paper must be a minimum of 5 pages of content, typed, double spaced, and include a list of references.
The title page, table of contents, graphs, tables, and the reference pages do not count towards the 5 pages of content.
The paper must have no greater than 1″ margins including top and bottom and be in Arial 12pt font.
