MKT200
Instructions for Term Project: Step 4
This step requires you to apply the concepts from Chapters 12-14 of the textbook. You wont be able to work on it until you finish the corresponding Learning Exercises.
Step 4 is worth 4 points.
1 What promotional tools (ad, PR, sales promotions, personal selling) does your company use in its promotional mix? [ANSWER THIS QUESTION LAST, AFTER YOU FINISH ALL THE OTHER QUESTIONS. THIS IS A BRIEF SUMMARY STATEMENT BASED ON THE REST OF THE ASSIGNMENT] (0.3 point)
2 What types of advertising (objective-based and execution style) does it do? What media platform does it use? [TO ANSWER THIS, GOOGLE AND SEARCH ON YOUTUBE] (0.5 point)
3 What PR tools does it utilize? What charities does it donate to? What sports events does it sponsor? What celebrities does it use as spokespersons? [TO ANSWER THIS, GO TO THE WEBSITE OF THE COMPANY AND TO THE “PRESS RELEASES’ OR “MEDIA ROOM”, GO OVER THE RECENT PRESS RELEASES TO SUMMARIZE THE VARIOUS PR INITIATIVES] (1 point)
4 What sales promotions does it offer? Be exhaustive in your answer and cover all that apply. [THE COMPANY AND DEALER WEBSITE AND GOOGLE WILL HELP HERE]. (1 point)
5 Does it have a facebook page, twitter account, Instagram account, and youtube channel? What is the primary function of each social media outlet? Does it have initiatives to engage consumers through viral marketing? (0.5 point)
References: 0.2 point
Organization and format: 0.25 point
Writing (grammar, syntax, spelling, etc.): 0.25 point
