Assessment Brief
Advertising & Digital Media Faculty
MOBILE COMMUNICATIONS MCO305
Level 300
Assessment Brief
MOBILE COMMUNICATIONS
Assessment 1
Strategic Mobile Communications Comparison
Class Presentation and Written Report
Due: Week 4
Weighting: 30%
Learning Outcomes:
a. compare primary types of mobile communications and how they are implemented on different platforms;
b. review how mobile communications agencies function and the effectiveness of their business models.
Description:
Prepare a class presentation and written report comparing and contrasting two forms of mobile communications (mobile banners, mobile text, YouTube videos, Facebook ads/posts, Instagram posts, SnapChat stories etc) and how each of these are implemented on at least two different platforms (smart phones, tablets, web-based, desktop etc).
The comparison should include the strengths, weaknesses, target audience, effectivity and remuneration models for each of the two mobile communication forms selected.
Details:
1,500 word report and minimum 20 slide presentation.
Upload report and presentation to Moodle as PDF files for marking.
Marking Criteria & Rubrics:
The student must demonstrate an ability to investigate and compare various types of strategic mobile communications campaigns and the platforms they are used on. This also includes reporting on the function of mobile communication agencies and the effectiveness of their business models.
Reference images can be included. All images and sources must be referenced using Harvard Referencing. Include in-text referencing and a reference list as per the Macleay College FAQ and Tips On Harvard Referencing ( found in the Unit Details Folder of your course stream on Moodle).
Criterion 1: Depth of research, analysis and comparison – 40%
Fail: • Incomplete research, analysis and comparison
• General comparisons, implementation analysis and description on separate platforms incomplete and lacking logical organisation.
Pass: • Adequate but basic research, analysis and comparison
• Shows limited evidence and incomplete description of general comparisons, implementation analysis and description on separate platforms while lacking logical organisation.
Credit: • Competent research, analysis and comparison
• Some evidence of general comparisons, implementation analysis and description on separate platforms presented in a logical manner.
Distinction: • Compressive and detailed evidence of research, analysis and comparison
• General comparisons, implementation analysis and description on separate platforms presented in a logical, concise and succinct manner with small
ASSESSMENT BRIEF I MOBILE COMMUNICATIONS
File: 305_MobileCommunications_Assessment1 1
Author: Gemenis Date: 18/10/2021 Status: Final
Assessment Brief
exception.
• All sources referenced correctly.
High Distinction • Outstanding and insightful research, analysis and comparison
• General comparisons, implementation analysis and description on separate platforms presented in a logical, concise and succinct manner
• Extensive use of research data to support critical evaluation.
• All sources referenced correctly
Criterion 2: Accuracy of description of agency function and business model – 30%
Fail: • Incomplete review of business model and accuracy of agency function
• Lacks understanding and clarity of agency function and business model
Pass: • Adequate but basic review of business model and accuracy of agency function
• Understanding and clarity of agency function and business model is incomplete in places
Credit: • Competent and sound review of business model and accuracy of agency function
• Understanding and clarity of agency function and business model is complete but limited in depth
Distinction: • Comprehensive and detailed review of business model and accuracy of agency function
• Understanding and clarity of agency function and business model is concise and in depth
High Distinction • Outstanding review of business model and accuracy of agency function.
• Understanding and clarity of agency function and business model is extensive, concise and succinct with in depth analysis.
Criterion 3: Quality of presentation – 30%
Fail: • Incomplete written report, referencing and layout.
• Writing lacks focus and contains serious errors.
• Files not converted to PDF for submission.
Pass: • Adequate but basic written report, referencing and layout.
• Writing is unclear in places. There are several grammatical or spelling errors.
Credit: • Competent written report, referencing and layout
• Writing is generally clear. There are minimal grammatical or spelling errors.
Distinction: • Comprehensive and detailed written report, referencing and layout.
• Writing is concise and clear. There are minimal grammatical or spelling errors
High Distinction • Outstanding and insightful presentation, referencing and layout.
• Writing is concise, clear and accomplished. There are no grammatical or spelling errors.
ASSESSMENT BRIEF I MOBILE COMMUNICATIONS
File: 305_MobileCommunications_Assessment1 2
Author: Gemenis Date: 18/10/2021 Status: Final
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MOBILE COMMUNICATIONS MCO305 MCO305 MCO305 MCO305 MCO305 MCO305 MCO305 MCO305 MCO305 MCO305 MCO305 MCO305 MCO
300th level
a brief assessment
COMMUNICATIONS ON THE GO
1st assessment
Comparison of Strategic Mobile Communications
Presentation in class and written report
Week 4’s deadline
30 percent weighting
Outcomes of Learning:
a. compare and contrast the various types of mobile communications and how they are implemented on various platforms;
b. assess the success of mobile communications agencies’ business models and how they operate.
Description:
Prepare a class presentation and written report that compares and contrasts two types of mobile communications (mobile banners, mobile text, YouTube videos, Facebook ads/posts, Instagram posts, SnapChat stories, and so on) and how each is done on at least two different platforms (smart phones, tablets, web-based, desktop etc).
For each of the two mobile communication modes chosen, the comparison should cover the strengths, shortcomings, target audience, effectivity, and remuneration models.
Details:
A report of at least 1,500 words and a presentation of at least 20 slides is required.
Upload the report and presentation as PDF files to Moodle for marking.
Rubrics and grading criteria:
The student must be able to research and compare various types of strategic mobile communications initiatives as well as the platforms on which they are implemented. Reporting on the function of mobile communication agencies and the efficacy of their business models is also part of this.
Images from the internet might be used as references. Harvard Referencing must be used to reference all images and sources. According to the Macleay College FAQ and Tips On Harvard Citing, provide in-text referencing and a reference list ( found in the Unit Details Folder of your course stream on Moodle).
Criterion 1: Research, analysis, and comparison depth – 40%
• Lack of thorough investigation, analysis, and comparison
• General comparisons, implementation analysis, and description on other platforms are insufficient and disorganized.
• Adequate but fundamental research, analysis, and comparison
• Lacks logical organization and shows limited evidence and a poor description of general comparisons, implementation analysis, and description on distinct platforms.
• Appropriate study, analysis, and comparison
• Evidence of general comparisons, implementation analyses, and platform descriptions provided in a logical order.
• Research, analysis, and comparative evidence that is comprehensive and detailed
• General comparisons, implementation analyses, and descriptions of different platforms provided in a logical, brief, and succinct manner with tiny font sizes.
I MOBILE COMMUNICATIONS ASSESSMENT BRIEF
305 MobileCommunications Assessment1 1 file
Gemenis is the author of this piece. Date: October 18, 2021 Status: Complete
a brief assessment
exception.
• All sources were accurately cited.
• Outstanding and thought-provoking research, analysis, and comparison
• In a logical, simple, and succinct manner, general comparisons, implementation analysis, and description on many platforms are offered.
• Research data is extensively used to promote critical evaluation.
• All sources were accurately cited.
Criteria 2: 30 percent accuracy in describing the agency’s function and business model
• An insufficient examination of the business model and the accuracy of the agency’s function.
• Lacks a clear knowledge of the agency’s role and business strategy.
Pass: • A thorough but basic examination of the business model and the accuracy of the agency’s functions.
• In some locations, the understanding and clarity of the agency’s function and business model is lacking.
Credit: • Thorough and thorough examination of the business model, as well as the accuracy of the agency’s functions.
• There is a thorough understanding and clarity of the agency’s function and business strategy, but it is restricted in depth.
• A thorough and in-depth examination of the business model, as well as the accuracy of the agency’s functions.
• A succinct and in-depth understanding of the agency’s function and business strategy.
• Outstanding assessment of the business model and accuracy of the agency’s role.
• Comprehensive, concise, and brief understanding and clarity of agency function and business model with in-depth analysis.
Quality of presentation (30%) is the third criterion.
• Incomplete written report, reference, and layout are all failing grades.
• The writing is disorganized and contains numerous errors.
• Files that have not been converted to PDF before being submitted.
Pass: • Written report is adequate but basic in terms of reference and layout.
• Some of the writing is illegible. There are a number of grammatical and spelling mistakes.
• Professional written report, referencing, and layout
• The writing is often easy to understand. There are only a few minor grammatical and spelling problems.
• Comprehensive and detailed written report, with proper reference and layout.
• The writing is clear and concise. There are only a few minor grammatical and spelling problems.
• Outstanding and thought-provoking presentation, referencing, and layout.
• The writing is straightforward, succinct, and accomplished. There are no grammatical or spelling mistakes in this document.
I MOBILE COMMUNICATIONS ASSESSMENT BRIEF
305 MobileCommunications Assessment1 2 305 MobileCommunications Assessment1 2 305 MobileCommunications As
Gemenis is the author of this piece. Date: October 18, 2021 Status: Complete
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