Assignment Task
Task
You have just been put in charge of a social media project for Penny and Hobo Fashion. The company designs comfortable, fashionable and economical day wear for the 20 to 30 year old demographic. The company wants to raise its profile and increase its customer pool by using social media marketing to maximise customer engagement.
1. Explain how you will determine the preferred audience. In your answer you should include
• how you will Identify and review the requirements for product, brand or organisational engagement,
• characteristics of the target audience,
• how you will research the online habits of the target audience
• how you will ensure that your social media engagement meets current legislation, regulation and organisational policy
2. Write a profile of expected customer behaviours. Ensure that your answer includes the following information
a. How will you determine the journey of the target audience across device, platform, sites and applications?
b. How will you identify common responses to triggers and interventions on social media sites and applications?
c. What market research with users to identify preferred and avoided behaviours on social media?
d. What tools will you use to establish the attention span and retention characteristics your content?
3. Outline your social engagement strategy. Ensure that your answer includes the following information
a. Which social media platforms will you use?
b. What types of content will you publish?
c. What engagement methods will you use?
d. How will you maintain brand integrity and how will your message develop trust?
e. How will you use positive viral techniques?
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