Summarize the following pricing methods:
Markup pricing
Target-return pricing
Perceived-value pricing
Value pricing
EDLP
Going-rate pricing
Auction-type pricing
As a consumer, which do you prefer? Why? If the average price were to stay the same, which would you prefer an organization to do: (1) set one price and not deviate; or (2) employ slightly higher prices most of the year but offer slightly discounted prices or specials for certain occasions.
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