Provide a summary of the company’s business activities, and an analysis of its industry. Review the competitive landscape of this industry and examine the macro-environmental factors that could affect the industry’s performance. Undertake a financial analysis and evaluation of the historical performance over the past five years. Develop Pro-forma financial statements of the chosen company as a basis for estimating its intrinsic price. Your spreadsheet should include: a set of forecasted financial statements key assumptions and drivers that influence each of the components of the forecasted balance sheet, income statement and cash flow statements, key parameters to be used for valuation, and the valuation model